Secure your profit margins when manufacturing complex products and convince your customers with immediate, precise and error-free price quotations for every product configuration.
The calculation of customized product offerings poses significant challenges for the industry. How do you determine the price for a product that has never been manufactured in its specific version before?
Complex products require complex pricing structures and models that must also meet the high expectations of your B2B customers. They expect accurate, consistent and immediate pricing information every time their requirements change during the buying process. Slow or inaccurate pricing could cause customers to turn to the competition.
Use advanced pricing features to create accurate and valid quotes and generate a reliable sales process.

Control and flexibility in price calculation for complex production processes
A CPQ system gives you control over your entire process when it comes to calculating the net customer price in a quotation. This is because a CPQ system takes into account all aspects of the product, production, shipping, installation and service.
Pricing models and procedures must be supported in a variety of ways. For example, with regard to geographical markets, customer segmentation, sales channels or variable cost drivers such as volatile exchange rates, material costs and shipping.
A modern CPQ supports one-time as well as recurring and usage-based prices – even within the same configured solution. Both targeted price adjustment types, such as maximum order size or minimum margin, and arbitrary price adjustment types, such as the following, can be defined:
- Volume discounts
- Contribution margin-based, attribute-based or invoice-independent payment discounts
- Customer framework agreements
- Price reductions
- Sales taxes, etc.
Innovative pricing and margin control for efficient product distribution
With a CPQ system, you are able to set a price for almost anything – in no time at all.
For each selection in the configurator, the customer’s net prices and margins are recalculated and displayed immediately – including deltas. Such immediate information makes all the difference when customers want to weigh up performance against investment. These price calculations are directly available to your sales staff and speed up the sales process.
With automatic margin control, you can ensure that each of your configured industrial products is sold at a profit.
Value-oriented pricing for dynamic market adjustment
Transform your pricing into a value-based sales model with the flexibility to price not only based on parts and components, but also on performance, throughput or features of your equipment.
This will make it easier for customers to recognize the business value of your solutions, allowing you to decouple cost from price.
This approach will have a profound impact on different areas of your business and represents a decisive step towards a value-based sales approach.
The continuous updating of price data from your enterprise systems allows you to react quickly to market changes and minimize the risk of outdated price information in sales.
With the separation of pricing logic and data, global or local price revisions are easy to perform, with base prices regularly reviewed and validated for the sales front.
We can shorten the quotation process from four weeks to – in the best case – one day. The actual quotation preparation takes just a few minutes.
DIPL.-ING. PHILIPP KASPER, PROJECT MANAGER PRODUCT BUSINESS, BMA AG
Advantages
- Price and quote for complex products based on any pricing structure
- Powerful calculation tool
- Multilingual and multi-currency support
- Value-based pricing – set your prices based on the customer and market segment
- No down time while changing price structures
- Optimize configuration for any factor, such as price or margin
- Manage prices, discounts and special offers without the help of IT support
- Integration of ERP or external pricing systems without having to replicate the existing pricing structure
The right software for price calculation:
Do you have any questions about our portfolio, would you like a consultation or would you like to arrange an individual live demo of our 3D configuration solution based on your models?
We will then get in touch with you as soon as possible and provide you with the requested information.
Fields marked with * are mandatory.
Lino Schweiz GmbH
Mühlestrasse 4
8108 Dällikon
Schweiz
Telefon +41 44 5624032
E-Mail info@lino-schweiz.ch
Kompetenzen
- Geschäftsführung
- Software-Vertrieb
Lino GmbH Bad Mergentheim
Johann-Hammer-Strasse 24
97980 Bad Mergentheim
Germany
Phone +49 7931 95 349 96
Email info@lino.de
Kompetenzen
- Beratung, Support
- Software-Entwicklung
Lino GmbH Austria
Rossa 25
3823 Raabs an der Thaya
Austria
Phone +43 2845 70119
E-Mail austria@lino.de
Kompetenzen
- Auftragsbearbeitung
- Beratung, Support
- Geschäftsführung
- Schulung, Ausbildung
- Software-Vertrieb
Lino GmbH Stuttgart
Friedrichstr. 15
70174 Stuttgart
Germany
Phone +49 711 490 508 45
E-Mail info@lino.de
Kompetenzen
- Beratung, Support
- Software-Vertrieb
Lino GmbH Dresden
Chemnitzer Strasse 117
01187 Dresden
Germany
Phone +49 6131 32 785-10
E-Mail info@lino.de
Kompetenzen
- Beratung, Support
- Schulung, Ausbildung
- Software-Entwicklung
- Software-Vertrieb
Lino GmbH Bremen
Hermann-Koehl-Strasse 7
28199 Bremen
Germany
Phone +49 421 96 01-180
E-Mail info@lino.de
Kompetenzen
- Beratung, Support
- Schulung, Ausbildung
- Software-Vertrieb
Lino GmbH Mainz
Große Bleiche 15
55116 Mainz
Germany
Phone +49 6131 32 785 -10
E-Mail info@lino.de
Kompetenzen
- Auftragsbearbeitung
- Beratung, Support
- Geschäftsführung
- Schulung, Ausbildung
- Software-Entwicklung
- Software-Vertrieb