Product Pages
That Keep Pace With the Design
Interactive 3D configuration with 3D visualization replaces static product images on the web—with a proven higher conversion rate, generated directly from the latest CAD data, and without the need for any plugins.
In Focus
Static images can’t explain products with many variants
Product images and data sheets for websites, online stores, and sales materials are often exported manually from the design department and become outdated with every new product variant. Lino replaces these static materials with interactive 3D configuration directly from the latest CAD data – embedded in websites, online stores, or customer portals:
When the brochure is older than the product
Static price lists and product images do not provide a realistic picture of complex, configurable products—and they become outdated as soon as a variant changes. When marketing relies on manually generated exports from engineering for up-to-date views, the same data lag arises that also causes problems for other departments:
What is visible online no longer necessarily corresponds to what is currently configurable.
Interactive rather than static
The answer is a product presentation that is based directly on the latest CAD and configuration data, rather than on manually maintained images.
Three key benefits:
- Interactive 3D views in the browser – product variants can be rotated, zoomed, and inspected without any plugins.
- Higher conversion rates through a better user experience – an impressive user experience sets the brand apart from the competition.
- Seamless integration – into websites, online stores, customer portals, or CRM interfaces.
What Drives Marketing Every Day
3D Web Visualization
Interactive product presentation directly in the browser – no plug-ins required – for websites and campaigns.
Website as a Self-Service Channel
Prospective customers configure and explore options on their own, even before their first contact with sales.
Interactive Product Catalogs
Instead of static PDF catalogs, prospective customers can configure product variants directly online.
Brand Consistency
Published product data automatically matches the actual valid configurations.
Content for Sales Support
The same visual framework used by the sales team can also be repurposed for marketing.
AI-Powered Self-Configuration
The Lino AI Agent positions the brand as digital and innovative – with conversational configuration for website visitors.
Software for Marketing
Our software and solutions address the challenges that arise when industrial processes reach their limits: product variety, manual handoffs, and a lack of integration between sales, engineering, manufacturing and IT.
Lino® Hub
Seamlessly connects sales, engineering, and manufacturing for end-to-end digital processes.
Seamlessly integrates CPQ, CAD, ERP, and PDM for error-free, automated data flows without media breaks.
Lino® Automate
Transforms routine CAD tasks into fully automated workflows using intelligent action lists and seamlessly integrates them with PDM, PLM, or ERP systems—for maximum time savings.
Lino® 3D layout
Uses drag-and-drop and snap technology for collision-free layouts. Ensures seamless data flow from sales to installation without any data loss.
Lino® AI Agent
Intuitively captures requirements through voice input, prevents configuration errors, and connects requests directly to CAD automation and ERP systems for a seamless digital workflow.
Lino® Simplify
Reduces 3D complexity for maximum performance and secure protection of intellectual property.
Lino® Hub 3D Web
Enables an interactive 3D experience in the browser, where customers can visualize and immediately grasp their configurations photorealistically in real time.
Latest News
CAM Programming: Why No One Will Do It by Hand Anymore in the Future
Tyrolit Group Achieves 24/7 Production with Lino® Hub
3D Web Visualization: Experience Product Variants Interactively in the Browser
Freqently Asked Questions
Knowledge base on product presentation, conversion rates, and system integration.
Answers for marketing managers who want to keep their digital product presentations up-to-date and compelling. Learn where the 3D data comes from, how the configuration can be integrated into existing website and online store systems, and how this affects conversion rates.
How much coordination effort is involved in producing new campaign materials?
Since sales, design, and marketing all use the same visualization foundation, product representations no longer need to be recreated multiple times.
Can marketing access the visualization data independently?
The 3D web visualization can be embedded in webshops, portals, and CRM systems.
How is it ensured that marketing material stays current when the product changes?
The visualization is built directly on current CAD and configuration data and automatically reflects the released state.
Can automatically generated product images be used for campaigns or social media?
The 3D web visualization is primarily designed for interactive browser display. Static formats can be discussed as an extension.
How are the 3D visualizations for marketing content created — does this require dedicated design resources?
Visualization data is generated automatically from CAD models — a classic rendering task is no longer needed for standard variants.
See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.
- Practical demo with realistic use cases
- The next step for your digital transformation project
- Measurable benefits and ROI in record time
