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Consulting on Product Configuration, CAD Automation, and Integration

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Know-how, Events, and Insights on digital industrial Processes

About Lino

Vision, Leading Innovation, and our Commitment to the Customer

CPQ applications,
fully integrated rather than isolated

Lino Hub connects standard CPQ systems with CAD, PDM, ERP, and CRM via standardized, bidirectional interfaces – without replacing your existing CPQ system.

In Focus

End-to-End

Error-free data handoff – automatic validation of technical data instead of manual coordination loops.

Vendor-Agnostic

Independent integration – connects standard CPQ systems instead of locking you into a single provider.

Built to Scale

Scalable architecture – grows with your product portfolio, configuration complexity, and system landscape.

Flexible

Open licensing model – on-premise or cloud hosting, matching your current or future IT strategy.

Isolated Configuration in the Order Process

A CPQ system that generates quotes but doesn’t automatically pass configuration results on to CAD, PDM, and ERP remains an island — with manual, error-prone data transfer at every interface. Lino Hub connects standard CPQ systems seamlessly with the rest of the system landscape — standardized, bidirectional, and without replacing the existing CPQ system.

When the CPQ System Becomes an Island

A CPQ system generates valid quotes – but if the configuration results don’t flow automatically into CAD, PDM, and ERP, this interface creates exactly the risk that CPQ was meant to avoid: manual, error-prone data transfer.

Traditional departmental boundaries between sales, engineering, and manufacturing persist, because each side works with its own disconnected data. As the portfolio grows and configuration complexity increases, the problem only intensifies.

Middleware Instead of Isolated Operation

The answer is a central integration layer that connects the CPQ system with the rest of the system landscape, rather than manually re-transferring data at every interface.

Three core benefits:

  • Automatic data flow instead of manual transfer — configuration results flow automatically into quoting and ordering processes.
  • Automatic validation without coordination loops — technical data is checked without departments having to manually align.
  • Modular architecture with a universal data model — grows with product portfolio, configuration complexity, and system landscape.

What Matters Daily to the CPQ Product Owner

Staying Vendor-Agnostic

Standard CPQ systems can be connected instead of being tied to a single provider.

Eliminating Manual Transfer

Configuration results flow automatically into quoting and ordering processes.

Breaking Down Departmental Silos

Sales, engineering, and manufacturing work on the same data basis instead of in silos

Scaling with Variant Diversity

The architecture grows with the product portfolio, configuration complexity, and system landscape.

Keeping Data Flows Auditable

Automated processes guarantee traceable rather than opaque data flows.

Choosing a Flexible Licensing Model

Operation runs either on-premise or as cloud hosting.

Software for the CPQ Product Manager

Our software and solutions address the challenges that arise when industrial processes reach their limits: product variety, manual handoffs, and a lack of integration between sales, engineering, manufacturing and IT.

Lino® Hub

Central data highway for seamless processes
Seamlessly connects sales, engineering, and manufacturing for end-to-end digital processes.
Seamlessly integrates CPQ, CAD, ERP, and PDM for error-free, automated data flows without media breaks.
lino-hub-grafik_v11_1376x1399_en

Lino® Automate

Process automation without programming
Transforms routine CAD tasks into fully automated workflows using intelligent action lists and seamlessly integrates them with PDM, PLM, or ERP systems—for maximum time savings.
Facebook Lino GmbH – Facebook-Titelbild oder Profilegrafik der Lino GmbH für Social Media.

Lino® Hub 3D Web

Enables an interactive 3D experience in the browser, allowing customers to visualize their configurations in real time with photorealistic quality and understand them immediately
Lino Hub 3D Web (deutsch) – Deutsche Version der 3D-Web-Visualisierungsgrafik des Lino Hub.

Lino® Hub CAD Automation

It bridges the gap between sales and engineering by automatically generating error-free 3D models, 2D drawings, and bills of materials directly from the CPQ configuration.
Lino Hub CAD Automation (deutsch) – Deutsche Grafik zur CAD-Automationsfunktion des Lino Hub.
All departments, as well as our international locations, gradually benefit from the central rule set and the automation it enables.
Michael Spatz · Head of Mechanical Engineering, Erhardt+Leimer GmbH

Frequently Asked Questions

Knowledge base on system integration, data flow, and scalability.

Answers for CPQ product managers who want to connect their configuration system seamlessly with CAD, PDM, and ERP. Find out whether the existing CPQ system needs to be replaced, how configuration data flows through automatically, and how the architecture scales as variant diversity grows.

Do we need to replace our existing CPQ system?

No – Lino Hub integrates with standard CPQ systems via standardized interfaces rather than replacing them.

How are configuration results transferred to CAD, PDM, and ERP systems?

Automatically and bidirectionally via standardized interfaces, rather than being transferred manually.

How does the integration handle an increasing number of variants?

The modular architecture with a universal data model scales with the product portfolio, configuration variety, and system landscape.

How traceable are the data flows between CPQ and the other systems?

Automated workflows guarantee auditable, traceable data flows instead of opaque processes.

Does the integration run on-premises or in the cloud?

Both are possible: Operation can be either on-premises or via cloud hosting.

Request a live demo:
Automation and
integration in practice

See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.

  • Practical demo with realistic use cases
  • The next step for your digital transformation project
  • Measurable benefits and ROI in record time
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Automatisierte Montagelinie im Sonderanlagenbau mit einem Industrieroboterarm und einem CAD-Monitor. Im Vordergrund montiert ein Roboter Bauteile, rechts sind Teilelager mit sortierten Werkstücken zu sehen.