Sales that doesn’t
wait on engineering
Automated configuration cuts quote turnaround time in customer projects by up to 40% — on a shared data foundation with engineering, even across thousands of product variants.
In Focus
When the project stalls
Redundant data maintenance across CAD, PDM, ERP, and CRM, along with poor coordination between sales and engineering, causes delays exactly where deals are won or lost: the quote. Lino closes this gap with automated configuration — end-to-end, rule-based, and built on a shared data foundation for sales and engineering.
The bottleneck in the quote process
Many sales organizations maintain product data redundantly — once in CAD, once in PDM, once in ERP, once in CRM. This costs time and introduces errors that often surface only once the customer notices them.
Valuable time passes as a configured variant travels from inquiry to engineering and back to the quote, while the customer waits for an answer. This is compounded by the fact that sales and engineering frequently operate without a shared data foundation:
What sales calculates often still needs technical validation by engineering before a reliable quote can go out.
Configuration instead of manual calculation
The bottleneck in the quoting process is resolved through an automated configuration layer that puts sales and engineering on the same data foundation — instead of calculating every inquiry by hand.
Three core benefits:
- Quotes at the push of a button — automated configuration generates quotes based on technically and commercially validated data.
- One data foundation for sales and engineering — both sides work, for the first time, on the same consistent product data instead of dealing with media discontinuities.
- Interactive 3D product presentation, no plugin required — customers experience configuration changes in real time in the browser instead of on paper.
What sales teams deal with daily
Shorten quote turnaround time
Automated configuration cuts quote turnaround time in customer projects by up to 40%.
Stop redundant data maintenance
Product data is often maintained separately today in CAD, PDM, ERP, and CRM — with corresponding errors.
Win customers over interactively
Instead of paper price lists: interactive 3D product configuration directly in the browser, with no plugin needed.
Offer variant diversity with confidence
Even with thousands of product variants, quote calculations remain technically and commercially correct.
Create layouts without CAD expertise
3D floor plans for customers can be created via drag-and-drop, even without deep CAD knowledge.
Protect engineering know-how
When sharing 3D data with customers, only approved features and surface geometry remain visible.
Software for Sales
Our software and solutions address the challenges that arise when industrial processes reach their limits: product variety, manual handoffs, and a lack of integration between sales, engineering, manufacturing and IT.
Lino® Hub
Seamlessly connects sales, engineering, and manufacturing for end-to-end digital processes.
Seamlessly integrates CPQ, CAD, ERP, and PDM for error-free, automated data flows without media breaks.
Lino® Automate
Transforms routine CAD tasks into fully automated workflows using intelligent action lists and seamlessly integrates them with PDM, PLM, or ERP systems—for maximum time savings.
Lino® Simplify
Reduces 3D complexity for maximum performance and secure protection of intellectual property.
Lino® 3D layout
Uses drag-and-drop and snap technology for collision-free layouts. Ensures seamless data flow from sales to installation without any data loss.
Lino® AI Agent
Intuitively captures requirements through voice input, prevents configuration errors, and connects requests directly to CAD automation and ERP systems for a seamless digital workflow.
Lino® Hub 3D Web
Enables an interactive 3D experience in the browser, where customers can visualize and immediately grasp their configurations photorealistically in real time.
Latest News
CAM Programming: Why No One Will Do It by Hand Anymore in the Future
Tyrolit Group Achieves 24/7 Production with Lino® Hub
3D Web Visualization: Experience Product Variants Interactively in the Browser
Frequently Asked Questions
Knowledge base on the quotation process, data sources, and variety of options.
Here you’ll find answers for sales managers who want to streamline the quoting process. Learn how quickly you’ll see results, whether existing CRM and ERP systems need to be replaced, and how even employees without in-depth CAD knowledge can use the system.
How quickly do sales reps see results in day-to-day business?
The proof-of-concept approach targets productive value in under 30 days — often noticeable as early as the next customer quote.
How does collaboration between sales and design change?
Queries about standard variants largely disappear. Direct exchange shifts to genuine edge cases.
Can existing price lists and discount tiers be carried over?
Existing pricing logic is migrated into the configuration rule set rather than replaced.
Can sales reps still respond flexibly to individual customer requests?
The CTO(+) approach combines automated standard configuration with manual custom adjustments.
How much training effort is required for the field sales team?
Guided Selling walks users through the process step by step, significantly shortening onboarding time compared to paper catalogs.
See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.
- Practical demo with realistic use cases
- The next step for your digital transformation project
- Measurable benefits and ROI in record time
