HACA Leitern Lorenz Hasenbach GmbH u. Co. KG

Faster, More Accurate Sales Processes with Lino Sales Automation

Design Automation and online configuration of innovative metal construction products, especially ladders, stairs, landings and railings

HACA Leitern: Sales Automation Accelerates Sales

HACA Leitern takes its sales to a new level with Tacton Sales Automation and Lino® 3D web, leveraging rules-based online configuration to ensure more rapid, error-free processes.

But that’s not all: the intuitive, menu-driven 3D visualization is also propelling HACA to new heights in new business.

Company
HACA Leitern Lorenz Hasenbach GmbH u. Co. KG
Location
Bad Camberg / Hesse / Germany
Portfolio
Metal structural products, in particular ladders, stairs, platforms and handrails
Employees
100 (2019)
Founded
1888
Internet
haca.com

For decades, this company, based in Bad Camberg, Germany, has been known as the premiere supplier of dependable, sophisticated ladder systems for virtually any purpose. Particularly in the fixed ladder sector – for residential structures, halls, industrial facilities and even wind turbines – HACA’s assortment of standardized and specialized products has earned an excellent reputation.

Here, this family company offers a wide variety of standard components which can be combined to create even decidedly non-standard solutions. This broad range of possible combinations demands a wealth of expert knowledge on the part of the sales consultants, particularly since they must take into account not only structural and static issues but also legal norms and safety standards. As a consequence, embodying all these aspects in a viable product used to be laborious and time-consuming, which ultimately prompted HACA Leitern to reinforce its sales team with an IT solution.

The company had already gained a lot of positive experience with rule-based design using Tacton Design Automation. Lino GmbH was now commissioned to implement Tacton Sales Automation as well – and merge the two process strands. And that’s not all: using Lino® 3D web, the sales automation was expanded into an online configurator with 3D visualization that customers could use on their own.

The effort paid off completely. Rules-based product configuration ensures feasible, economical and legally compliant – in short, error-free – quotes, while at the same time accelerating order registration and quote generation by a factor of six. And the online configuration capability is delivering a decisive boost to new business.

Online configuration with Tacton Sales Automation cuts the time our sales team needs to prepare quotes and enter orders by around 80 percent.

Marvin Reuter, Configuration Project Manager at HACA Leitern, Bad Camberg, Hesse, Germany

REQUEST CASE STUDY (PDF) HERE ↓↓

Case Study HACA Leitern

With Tacton Sales Automation and Lino® 3D web, HACA Leitern Lorenz Hasenbach reaches a new level in sales. Because the rule-based online configuration ensures accelerated, error-free processes and the guided 3D visualisation on the web promotes new customer business.

Do you have questions about our portfolio, would you like a consultation or would you like to arrange an individual live demo of our 3D configuration solution based on your models?

Please use the form below to contact us. We will subsequently contact you as soon as possible and send you the requested information.

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