Tacton CPQ Visual Configuration
Visually configure products and speed up decision-making
With Tacton CPQ Visual Configuration, your customers can experience customized products in real time—as interactive 2D and 3D visualizations right within the configurator.
Changes become immediately apparent, which enhances understanding, builds trust, and improves the quality of decision-making. This helps you reduce errors, streamline sales processes, and sustainably increase your closing rates.
Interactive 3D Experiences In The Browser –
Presenting Complexity In A Simple And Compelling Way
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With its visual configuration, Tacton CPQ transforms the selection process into an engaging customer experience. Instead of simply clicking through a list of features, users interact directly with a photorealistic 3D model. This visual feedback makes the impact of every configuration decision immediately apparent and builds customer confidence.
Schedule a consultation easily and with no obligation to learn more about Tacton CPQ.
Emotional selling meets technical precision
Thanks to state-of-the-art web technology, even highly complex industrial machines can be rendered with high performance in a browser. Customers can rotate the product, display components, change dimensions, and reposition individual components.
The configuration-specific 3D visualization helps users make decisions and ensures that misunderstandings about the final product’s appearance are avoided from the outset.
Benefits of Tacton CPQ Visual Configuration
Boost Your Sales Efficiency and Customer Satisfaction –
with Tacton CPQ.
Webinars
Register now for our free webinar or contact an expert for a personalized consultation.
Our webinars are intended exclusively for companies within our defined target audience.
Tacton CPQ Modules
Enhancements to Tacton CPQ for end-to-end sales and engineering processes.
The modules for Tacton CPQ expand your configuration platform with features for CAD automation, visualization, integration, analysis, multi-channel sales, and the carbon footprint of your product configuration. This enables end-to-end processes spanning sales, engineering, and manufacturing – efficient, scalable, and secure.
CAD Automation
Visual Configuration
Integration
Analytics
Omnichannel Sales
Environmental Footprint
Platform
See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.
- Practical demo with realistic use cases
- The next step for your digital transformation project
- Measurable benefits and ROI in record time
Frequently Asked Questions
Knowledge base on 3D visualisation, real-time rendering and customer experience.
Here, you’ll learn how visual product configuration makes complex variants easy to understand.
Real-time 3D views reduce the need for follow-up questions and increase the likelihood of closing a deal in technical sales.
What is Tacton CPQ Visual Configuration?
Tacton Visual Configuration is a module that visualizes complex industrial products in real time during the configuration process. Users immediately see an interactive 2D, 3D, or Augmented Reality (AR) model of the product, which dynamically adapts with every selected option.
Which visual formats are supported?
The system supports 2D drawings, high-resolution 3D models, and Augmented Reality (AR). Users can not only rotate and zoom the configured product on screen, but even place it virtually in the real operating environment, like a factory floor, using AR.
Does sales need CAD software for this?
No, no CAD software or technical expert knowledge is required for visual configuration. The 3D visualization runs directly in the web browser. The sales representative or end customer configures the product using simple selection menus, while the system automatically generates the image in the background.
How fast does the image update when changes are made
The visualization is rendered in real time. As soon as a user changes an option—for example by selecting a different color, adjusting dimensions, or adding a component—the 3D model is updated immediately and without any noticeable delay. This provides direct visual feedback.
What is the biggest advantage for the sales process?
Visual representation makes complex, technical products tangible and easy to understand for everyone. Customers immediately understand what they are buying, which significantly strengthens trust in the solution. This leads to faster purchasing decisions, higher conversion rates, and significantly fewer misunderstandings after the order has been placed.
Can the images be integrated into the final quote?
Yes, absolutely. The 2D and 3D views generated in the CPQ software can be automatically incorporated as high-resolution images into the quotation document (PDF). This results in professional, visually appealing documents that clearly stand out from competitors’ text-only quotations.
Is visual configuration usable on mobile devices?
Yes, since Tacton is a cloud-based solution, the visual configuration works across devices. Sales teams or customers can easily use the interactive 3D and AR models on laptops, tablets, or smartphones. This is especially practical for presentations directly on-site with the customer.
Can the module be used in e-commerce?
Yes, combined with the Omnichannel module, visual configuration can be seamlessly integrated into B2B customer portals. End customers can independently assemble their products online in 3D. This interactive self-service experience significantly increases engagement and the conversion rate.
Does the visualization replace CAD engineering?
No. The visual configuration primarily serves to support sales and persuasive customer communication. The CAD system continues to be used for actual production and detailed manufacturing drawings. However, Tacton seamlessly connects these worlds when needed through the CAD Automation module.
Do you need powerful hardware for the 3D display?
No, expensive specialized hardware is not necessary. Since the rendering and complex calculation logic happen in the high-performance Tacton cloud, a normal end device with a modern web browser and a standard internet connection is sufficient for completely fluid 3D display.
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