Tacton CPQ Omnichannel Sales

Deliver Consistent and Efficient Sales Across All Channels

With Tacton CPQ Omnichannel Sales, you can provide consistent product configurations and quotes across all sales channels – from direct sales and partners to e-commerce. Unified rules, pricing and data ensure a seamless customer experience, reduce errors and accelerate your sales processes.

Increase efficiency, scalability and win rates across your entire organisation.

Tacton CPQ Omnichannel Sales

Anytime, Anywhere –
Consistent Configuration for Direct Sales, Partners and Customers

Today’s B2B buyers expect flexibility. With Tacton CPQ Omnichannel, your product knowledge is available across every channel. Whether your sales team is advising customers on-site, a partner is placing orders internationally or a customer is exploring options online, the underlying configuration and pricing logic always remain consistent.

Tacton CPQ 2 CAD Automation Modul DE Version 1 – Deutsches Screenshot des CAD-Automationsmoduls.

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Brand Consistency Across All Channels

Tacton CPQ Omnichannel enables you to create tailored user interfaces for different audiences while maintaining a single, consistent validation logic at the core. This empowers partners to configure and sell complex products independently and error-free – without putting additional strain on your engineering teams.

Tacton CPQ Omnichannel enables you to create tailored user interfaces for different audiences while maintaining a single, consistent validation logic at the core. This empowers partners to configure and sell complex products independently and error-free.

Key Benefits of Tacton CPQ Omnichannel Sales

Partner Self-Service

Enable partners to configure, price and validate offers independently, reducing internal support effort.

Central Rule Management

Update products or pricing once and apply changes instantly across all channels.

Consistent Buyer Journey

Deliver the same configuration experience across all digital and personal touchpoints.

Market Expansion

Roll out sales to new regions with ease through localised web interfaces.

24/7 Availability

Allow customers to explore and pre-configure solutions at any time.

Boost Your Sales Efficiency and Customer Satisfaction –
with Tacton CPQ.

With Tacton CPQ and Software Made by Lino, we’ve significantly reduced our processing times and dramatically improved data quality. This benefits both sales and manufacturing.
Manuel Hopp Product Developer at GC-heat Gebhard GmbH & Co. KG

Tacton CPQ Modules

Enhancements to Tacton CPQ for end-to-end sales and engineering processes.

The modules for Tacton CPQ expand your configuration platform with features for CAD automation, visualization, integration, analysis, multi-channel sales, and the carbon footprint of your product configuration. This enables end-to-end processes spanning sales, engineering, and manufacturing – efficient, scalable, and secure.

Tacton® CPQ

CAD Automation

Connects sales and engineering by automatically generating error-free 3D models, 2D drawings, and bill of materials directly from the CPQ configuration.
Tacton® CPQ

Visual Configuration

Enables real-time, photorealistic 3D configuration in the browser, allowing customers to instantly visualise and understand their choices.
Tacton® CPQ

Integration

Acts as the “nervous system” that seamlessly integrates CPQ with CRM, ERP, and PLM systems to ensure a consistent data source (“single source of truth”).
Tacton® CPQ

Analytics

Provides data-driven insights into sales activity by analyzing configuration decisions, trends, and margins in real time.
Tacton® CPQ

Omnichannel Sales

Ensures that product logic and pricing remain consistent across all sales channels, whether through direct sales, partners, or online self-service.
Tacton® CPQ

Environmental Footprint

Makes the environmental impact – such as CO2 emissions – of a specific product variant visible in real time during the configuration process.
Tacton® CPQ

Platform

Discover how Tacton CPQ connects sales and engineering, accelerates quoting, and enables error-free configuration of complex products efficiently today.

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Automation and integration in practice

See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.

  • Practical demo with realistic use cases
  • The next step for your digital transformation project
  • Measurable benefits and ROI in record time
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Tacton CPQ Omnichannel Sales for Manufacturing

Frequently Asked Questions

Knowledge base on self-service, web store integration, and cross-channel consistency.

This FAQ section explains how modern product configuration is consistently implemented across field sales, the web store, and partner portals—using a unified pricing and rules framework.

What is Tacton CPQ Omnichannel Sales?

Tacton’s Omnichannel module enables manufacturers to offer the same error-free configuration and pricing process across all sales channels. Whether direct sales, dealer network, or customer self-service in the B2B portal – all use a central logic.

How do external dealers (partners) benefit from the solution?

Dealers receive their own portal. There, they can configure complex products independently and without errors for their customers, calculate prices, and create professional quotes without having to wait for technical feedback or approvals from the manufacturer.

Which sales channels are supported?

The module supports three main channels: internal direct sales, external partners and resellers (partner sales), and end customers who configure their products themselves via e-commerce platforms or web portals (customer sales/self-service).

What does Single Source of Truth mean in this context?

All sales channels access the same central product, rule, and pricing database. When product managers or engineers update a feature or adjust prices, this change is immediately and consistently available to all salespeople and channels.

Does the module prevent channel conflicts?

Yes. Because the pricing and discount logic is controlled centrally by the manufacturer, pricing strategies remain consistent across all channels. This prevents your own direct sales and external partners from undercutting each other with different quotes.

Is a connection to B2B e-commerce platforms possible?

Absolutely. Tacton offers open APIs to seamlessly integrate the powerful configuration engine into existing web shops and e-commerce systems. nd customers can thus intuitively configure and request highly complex industrial products online themselves.

Can different assortments or prices be defined for dealers?

Yes, the system is highly flexible. Manufacturers can control exactly which partner or region has access to certain product lines. Likewise, dealer-specific price lists, margins, and discount structures can be securely and individually stored in the system.

Does the Omnichannel module also offer visual configuration?

Yes, visual 2D, 3D, or AR configuration (Augmented Reality) is available across all channels. Especially in partner and self-service sales, real-time visualization strengthens trust, as buyers immediately see how their decisions change the product.

How is user-friendliness ensured for end customers?

Thanks to Tacton’s needs-based configuration, end customers do not need expert technical knowledge. They simply answer questions in the portal about their business requirements or areas of application, and the system automatically suggests the optimal, buildable solution.

Are quotes from partners created in their own corporate design?

Yes, document generation is customizable. External partners can generate quotes with their own company logo, in the desired layout, and in their end customer’s language. The technical data and prices still base on the manufacturer’s specifications.