Tacton CPQ Analytics

Unlock Data-Driven Insights and Optimise Sales Decisions

With Tacton CPQ Analytics, you can analyse quotes, configurations and sales data in real time. Identify which products, variants and offers perform best, and uncover optimisation potential across the entire sales process.
Make informed decisions, increase win rates and continuously evolve your product portfolio.

From Intuition to Insight –
Full Transparency Across Your Portfolio

Tacton CPQ Analytics delivers powerful insights into your sales performance – far beyond simple revenue reporting. The system captures every configuration decision, enabling precise analysis of which products and options are in highest demand, where customers drop out of the process and which margins deliver the greatest profitability.

Tacton CPQ 5 Analytics Modul 1 – Screenshot des Analytics-Moduls für Vertriebsauswertungen.

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Strategic Product Planning

These insights are invaluable for Sales, Marketing and Product Management. Go beyond knowing what was sold – understand what was quoted but never ordered. Gain real-time visibility into quote volumes, win rates, price developments and product combinations across all sales channels.

Tacton CPQ Analytics provides a fully data-driven evaluation of the entire order process – from initial quote to order intake. This allows you to identify trends early and align your product portfolio precisely with market demand.

Key Benefits of Tacton CPQ Analytics

Sales Funnel Transparency

Detailed analysis of configuration behaviour and drop-off rates

Margin Optimisation

Identify high-value configurations and critical pricing thresholds.

Improved Forecasting

More accurate predictions for procurement and production based on live quote.

Performance Tracking

Compare sales team and regional performance with clarity.

Portfolio Optimisation

Data-driven decisions for phasing out unprofitable product variants.

Boost Your Sales Efficiency and Customer Satisfaction –
with Tacton CPQ.

With the new configurator, our customers can independently configure their products, retrieve visualizations, and receive quotes within minutes.
Michael Spatz, Head of Mechanical Engineering at Erhardt + Leimer GmbH

Tacton CPQ Modules

Enhancements to Tacton CPQ for end-to-end sales and engineering processes.

The modules for Tacton CPQ expand your configuration platform with features for CAD automation, visualization, integration, analysis, multi-channel sales, and the carbon footprint of your product configuration. This enables end-to-end processes spanning sales, engineering, and manufacturing – efficient, scalable, and secure.

Tacton® CPQ

CAD Automation

Connects sales and engineering by automatically generating error-free 3D models, 2D drawings, and bill of materials directly from the CPQ configuration.
Tacton® CPQ

Visual Configuration

Enables real-time, photorealistic 3D configuration in the browser, allowing customers to instantly visualise and understand their choices.
Tacton® CPQ

Integration

Acts as the “nervous system” that seamlessly integrates CPQ with CRM, ERP, and PLM systems to ensure a consistent data source (“single source of truth”).
Tacton® CPQ

Analytics

Provides data-driven insights into sales activity by analyzing configuration decisions, trends, and margins in real time.
Tacton® CPQ

Omnichannel Sales

Ensures that product logic and pricing remain consistent across all sales channels, whether through direct sales, partners, or online self-service.
Tacton® CPQ

Environmental Footprint

Makes the environmental impact – such as CO2 emissions – of a specific product variant visible in real time during the configuration process.
Tacton® CPQ

Platform

Discover how Tacton CPQ connects sales and engineering, accelerates quoting, and enables error-free configuration of complex products efficiently today.

Request a live demo:
Automation and integration in practice

See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.

  • Practical demo with realistic use cases
  • The next step for your digital transformation project
  • Measurable benefits and ROI in record time

Frequently Asked Questions

Knowledge base on data analysis, performance tracking, and optimization.

Here you will find answers regarding the analysis of configuration and quote data.
Use Analytics to specifically optimize pricing strategies, variant frequencies, and conversion rates.

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What is Tacton CPQ Analytics?

Tacton CPQ Analytics is a data-driven analysis module within the Tacton platform. It offers interactive dashboards and visualizations to evaluate sales data, configuration trends, and customer behavior. The goal is to make informed business decisions based on real CPQ data.

Which key performance indicators (KPIs) can be tracked with it?

The module monitors important sales KPIs such as win/loss rates, average discounts, generated revenue by product line, margin developments, and the duration of sales cycles. This allows sales managers to analyze and optimize the performance of individual teams or regions in detail.

How do product managers benefit from CPQ Analytics?

Product managers can see exactly which product variants, features, or options are configured and purchased most frequently. These insights help streamline the product portfolio, remove unpopular variants, and focus development on high-margin bestsellers.

Can the module help with pricing?

Yes, Tacton CPQ Analytics reveals the discounting behavior of sales teams and shows how price reductions impact profit margins. Pricing managers can thus identify where too many discounts are granted and adjust their pricing or discount guidelines accordingly.

Are the dashboards customizable?

Tacton offers ready-made standard dashboards tailored to the best practices of manufacturers of complex products. However, these views can be flexibly adapted to company-specific requirements, individual KPIs, and different user roles (e.g., management vs. sales).

Does Analytics help identify bottlenecks in sales?

Absolutely. The module visualizes the status of quotes and the flow of the approval process. This makes it immediately apparent where quotes are stuck in the sales cycle, allowing executives to intervene selectively and accelerate the process.

Can the data from Tacton be linked with other systems?

The generated insights can ideally be compared with data from connected CRM or ERP systems. Furthermore, reports can be exported or the data integrated into higher-level Business Intelligence tools (like Microsoft Power BI or Tableau) to gain a company-wide data view.

Which user groups within the company is the module intended for?

The module is primarily aimed at sales managers, pricing managers, product managers, and executive management (C-level). It provides these decision-makers with the necessary transparency to proactively and data-drivenly manage sales strategies and product offerings.

Do you need special IT skills for Tacton CPQ Analytics?

No, the module is designed to be very user-friendly. Through intuitive, visual dashboards, business users can understand their own reports, set filters, and analyze data independently without in-depth IT or programming knowledge.