Services

Consulting on Product Configuration, CAD Automation, and Integration

Resources

Know-how, Events, and Insights on digital industrial Processes

About Lino

Vision, Leading Innovation, and our Commitment to the Customer

Tacton CPQ Embeddable Self Service

Embeddable online configurator for complex industrial products – customers configure, calculate, and order around the clock, directly on your website.

With Tacton CPQ Embeddable Self-Service, you embed the same powerful configurator your sales team uses every day as a ready-made HTML component directly into your company website.

Tacton CPQ Embeddabel Self Service

Product configuration directly on your website – without the sales detour

Customers and dealers can independently configure your complex industrial products, calculate prices, and request quotes – 24 hours a day, 7 days a week, without any manual sales effort.

The Embeddable Self-Service is the successor solution to the API-based Tacton CPQ Customer Self-Service and replaces complex custom development with ready-to-use components – with the same product logic, the same pricing rules, and the same validation engine as in the internal Tacton CPQ.

Tacton CPQ Embeddabel Self Service

Do you have any questions?

Our experts are happy to advise you personally

Get advice now

Simply and without obligation schedule an appointment for a consultation and get to know Tacton CPQ.

From Customer Self-Service to Embeddable Self-Service

Tacton has fundamentally modernized its self-service approach. The new generation replaces the previous API-based approach with an embeddable, ready-to-use solution.

Technical Integration

Der bisherige Customer Self Service setzte auf eine reine API-Schnittstelle: Unternehmen mussten ein eigenes Frontend von Grund auf entwickeln, das über diese API an die Tacton-Konfigurationsmaschine angebunden wurde. Das erforderte spezialisierte Entwicklerressourcen und eine vollständige Eigenimplementierung der Benutzeroberfläche. Das neue Embeddable Self Service löst diesen Aufwand durch sofort einsatzfähige HTML-Komponenten ab, die sich per Drop-in direkt in jede bestehende Website einfügen lassen – ohne eine individuelle Lösung aufbauen zu müssen.

Setup Effort

With Customer Self-Service, the implementation effort was correspondingly high: depending on project complexity, weeks to months of development time had to be planned before the first buyer could use the website for configuration. The Embeddable Self-Service significantly reduces this effort. Thanks to the pre-built components and the direct connection to the existing Tacton CPQ instance, companies become productive much faster – without having to sacrifice functionality or the proven configuration logic.

Configure, Calculate, Buy – without any media discontinuity

Tacton CPQ Embeddabel Self Service

Embed Widget

Ready-made HTML components are integrated into your website or web store via drop-in – no custom API development required.

Customers configure independently

Buyers navigate through guided configuration steps based on exactly the same product rules and pricing logic as in the internal Tacton CPQ.

Sales steps in when needed

Your team can view the ongoing configuration at any time, adjust prices, or actively provide support on complex deals – before the quote is finalized.

Quote generated automatically

After the configuration is completed, a valid, approval-ready quote is automatically generated and transferred to your CRM/ERP.

Benefits of Tacton CPQ Embeddable Self-Service

24/7 Sales without additional costs

Your digital configurator works around the clock and generates qualified inquiries – without additional sales resources.

Guaranteed valid configurations

Every configuration follows the same technical rules as in the internal CPQ – incorrect or non-buildable variants are excluded.

Fully embeddable into your website

The widget adapts to your corporate design – no redirecting to external pages, no branding inconsistency.

Sales & Buyer Collaboration

Unlike its predecessor, the sales team can step into an ongoing configuration at any time and actively support strategically valuable deals.

Role-based price transparency

Dealers see their purchase prices, end customers see the list price – your margins remain protected at all times.

Scale revenue without scaling costs

Unlock new markets and customer segments through self-service, without growing the sales team proportionally.

Increase your sales efficiency and customer satisfaction – with Tacton CPQ.

Today everyone has e-commerce. We have fewer and fewer workers and more and more customer demand. Self-service is therefore the only right way forward.
Sicco Saft, Business Analyst at Meyn Food Processing Technology

Webinars

Register now for our free webinar or contact an expert for a personalized consultation.
Our webinars are intended exclusively for companies within our defined target audience.

Tacton CPQ Modules

Enhancements to Tacton CPQ for end-to-end sales and engineering processes.

The modules for Tacton CPQ expand your configuration platform with features for CAD automation, visualization, integration, analysis, multi-channel sales, and the carbon footprint of your product configuration. This enables end-to-end processes spanning sales, engineering, and manufacturing – efficient, scalable, and secure.

Tacton® CPQ

CAD Automation

Connects sales and engineering by automatically generating error-free 3D models, 2D drawings, and bill of materials directly from the CPQ configuration.
Tacton® CPQ

Visual Configuration

Enables real-time, photorealistic 3D configuration in the browser, allowing customers to instantly visualise and understand their choices.
Tacton® CPQ

Integration

Acts as the “nervous system” that seamlessly integrates CPQ with CRM, ERP, and PLM systems to ensure a consistent data source (“single source of truth”).
Tacton® CPQ

Analytics

Provides data-driven insights into sales activity by analyzing configuration decisions, trends, and margins in real time.
Tacton® CPQ

Omnichannel Sales

Ensures that product logic and pricing remain consistent across all sales channels, whether through direct sales, partners, or online self-service.
Tacton® CPQ

Environmental Footprint

Makes the environmental impact – such as CO2 emissions – of a specific product variant visible in real time during the configuration process.
Tacton® CPQ

Platform

Discover how Tacton CPQ connects sales and engineering, accelerates quoting, and enables error-free configuration of complex products efficiently today.

Request a live demo:
Automation and
integration in practice

See for yourself, using your specific use case, how complex processes are simplified, systems are integrated and automation delivers measurable results.

  • Practical demo with realistic use cases
  • The next step for your digital transformation project
  • Measurable benefits and ROI in record time
Fields marked with * are required.
Tacton CPQ Analytics Software für den Maschinenbau

Frequently Asked Questions

The FAQs answer questions about model simplification using Lino Simplify.

Here you’ll find answers to questions about automated model simplification in SolidWorks. Learn how Lino Simplify reduces assembly complexity, improves performance, makes reverse engineering more difficult, and protects sensitive design details—without losing important design information.

How quickly do sales reps see results in day-to-day business?

The proof-of-concept approach targets productive value in under 30 days — often noticeable as early as the next customer quote.

How does collaboration between sales and design change?

Queries about standard variants largely disappear. Direct exchange shifts to genuine edge cases.

Can existing price lists and discount tiers be carried over?

Existing pricing logic is migrated into the configuration rule set rather than replaced.

Can sales reps still respond flexibly to individual customer requests?

The CTO(+) approach combines automated standard configuration with manual custom adjustments.

How much training effort is required for the field sales team?

Guided Selling walks users through the process step by step, significantly shortening onboarding time compared to paper catalogs.